It’s a story of the era when apps like Musically, Dubsmash were not even conceptualized there was an application called Vine which basically was the parent to today’s TikTok and Dubsmash.
Vine came to existence in 2013 with its iOS app and then after two months, it paved its way to the android device. Vine was all about sharing an extremely short video with the world and within one year it became the most downloaded free application from the iOS app store. After this tremendous success, it got launched on world wide web in May 2014 expanding its reign over the whole internet.
There were three co-founders of the company Dom Hofmann, Rus Yusupov, and Colin Kroll which started the company in 2012. It used to be a standalone company until Marvel Future Fight hack was bought by another social media company known as Twitter in October 2012. Sources say that the company paid $30,000,000 for this app as what better than buying out the competition just like Facebook did with Instagram.
Have you ever thought why it’s named vine? Some sources claim that A source says it’s short for Vignette, which is defined as “a short impressionistic scene.” and this started a new culture in our internet history with many people using the app name as a generic name for short and funny videos.
The working of the app was quite easy. You can even shot a video with the app and even if it was a single pre-recorded clip or several smaller clips with cuts between them, Vine eventually introduced more advanced editing tools that enabled users to trim their clips and even add music from their music library that could play to match the song’s beat.
Vine stranded out that time because of its uniqueness and it was the strongest contender to the Instagram that time.
Vine offered a lot of categories for the video. The Explore tab was broken up into sections like Trending, Comedy, and Art, which would show recently popular videos in those categories. One of the best features was “Spotlight” where some famous vine creator gets featured by showing the collection of their videos.
Another nice feature was “revine” where you can video from other users on their profile.
But since the competition started to do some better things which appealed a lot of youth vine was still stuck with its 6-second video strategy which is not a lot of time to tell your story and due to this Vine started to fade away in the competition.
In 2016, Vine got discontinued due to its tough competition which they failed to tackle and most of the popular “Viners” moved to platforms such as Youtube and Instagram to keep creating their content but Vine helped many people to start of their career as an internet star.
In December of 2017, not even a year after Vine was discontinued, Vine co-founder Dom Hoffman hinted the comeback of Vine (V2) suggesting that it’s in currently development and will hit the market in upcoming months.